I was just thinking the same thing last Christmas as I was picking tubs of merchandise at Target. I don't think I ever had a Lego set based on any franchise. I did have one kick-ass spaceship that my sister got into and lost a bunch of pieces to. I had police cars, fire trucks, a dump truck, and a bunch of random block sets that I had fun just making whatever came to mind.
LEGO Rant
On 08/13/2013 at 10:15 PM by daftman See More From This User » |
What's up with LEGO's seeming lack of creativity over the last decade+? When I was a kid (cue old man voice) we didn't have LEGOs based on popular movies. LEGO put out original ideas and we were happy with them. Anyone else remember the Space Police, Spyrians, and Ice Planeters? My word, we had a bunch of those and loved them. We made our own stories and had our own heroes and villains. We had a big pirate ship (and we decided if they were from the Caribbean or not) that we repurposed many a time into an airship a la Final Fantasy VI. We weren't dependent on branding. But look at what they have today! Star Wars, Lord of the Rings, various Marvel and DC super heroes, Harry Potter, Indiana Jones, the list goes on and on. Sure, LEGO does still make original stuff, like their City and Castle sets, but it all seems a little bland and uninspired compared with what they used to make...or maybe I'm just old and jaded and running on nostagia. Nah, that couldn't be it.
Seriously, though, I can't blame LEGO for trying to make money as a company, especially in these hard times. I'm sure all these brands sets have proved very popular. It just seems like their own efforts have fallen by the wayside. Who has ever seen a commercial for Galaxy Squad LEGOs? Yeah, that's what I thought. On the bright side their City brand is getting some love and attention thanks to the LEGO City Undercover games, which are supposedly pretty good, so that's cool. Speaking of which...
Why aren't there LEGOs based off of video games? Where are my Mario and Sonic sets? The closest we've ever gotten is a handful of sets based on the Prince of Persia movie. There has been a push recently for a Zelda-themed set, but LEGO has yet to commit to it or even acknowledge its existence, as far as I know. Do they not get awesome video games in Denmark? Seems like such a missed opportunity since most kids who play with LEGOs probably play video games too. Oh well, maybe some day.
Anyway, sorry for the rant. It's just that I saw LEGO sets today based on Back to the Future (which, granted, is iconic) and the Lone Ranger and despaired of what the world is coming to. I haven't kept up with LEGOs over these last ten or more years but a quick look at their website shows just far the branding has gone. There are Spongebob and Ninja Turtle LEGOs, for crying out loud! But if they continue down this path (and why wouldn't they?), I do hope they make some Nintendo sets or something, especially since my son will be get interested in LEGOs in the next few years, no doubt. Here's hoping.
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