Video game companies love their orchestrated product rollouts. Whether it be a new game, console or service, it's standard operating procedure to string us along with rations of PR gruel for months. Next-gen content, however, has been especially egregious.
It's funny how time and context has changed my perspective on the industry's conservative approach. Back when the PS4 was first announced, the lack of information only made the prospect of what devs could do with new hardware that much more enticing. There was enough space and anticipation for hopes and dreams for the future. But now, after E3, TGS, and various other trade shows and presentations, there are still glaring holes in the industry's next gen pitch.
There's a severe lack of direct-feed footage on these vaunted new boxes. Much of the console video has been shitty offscreen footage that doesn't help much. The companies themselves, meanwhile, have been more than happy to trot out "in-engine" cutscenes and PC footage, but are being super tight-lipped about their PS4 and Xone product. Just a month before the consoles are out, we still don't know basic stuff like what framerate or resolution games like Battlefield or Killzone will run at.
That shyness doens't jibe too well with the industry's heady declarations of next-gen's possibilities. And it's a rather depressing extension of the industry's handling of curren-gen reveals, which are built around similar deflection and obsfucation. It seems these companies want us to buy their products blind--which doesn't exactly tell me it's worth rushing out to buy a new console for them.
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