My first console was a Nintendo Entertainment System – a system I purchased in 1987 from months of saving allowance, birthday money, and various bribes from my parents. My first videogame adventures were with Mario, Link, and Samus. They say the first impressions are the longest left, and I tend to agree. My first years of gaming were by far the most magical; shaping my perceptions of games and culture for years to come.
So you can imagine that it pains me to admit, declare even, that Nintendo has completely blown it with the Wii U. The Wii U was the first system since the Nintendo 64 that I purchased on day one; an event that unfortunately has reinforced why I stopped buying hardware right out the gate in the first place.
No don’t get me wrong, I love my Wii U and have had fun playing various games on the system (Mario 3D World, Rayman, Wind Waker HD, ZombiU, etc…), and I think that the Off TV Play feature is one of the best to hit home gaming in quite some time (especially with a growing family), but I very well could have waited for better offerings to become available on the system before putting down my cash.
With the Wii U, Nintendo was attempting to recapture the magical sales of the Wii. They depended on brand loyalty and a continued use of Wii tech (the Wii-motes specifically) as primary methods of generating sales, which completely ignores more than a few contributing factors that made Wii a success early on and stagnant towards the end of its life.
What made the Wii so attractive to not only gamers, but the public at large, was that it was something different. Wii Sports was a novel idea that people could wrap their heads around. It became an accessible party machine – a device that could be picked up and played just like that and put down again just as quickly. It was disposable entertainment at a decent price.
But the thing was, people didn’t buy much beyond the home console and Wii Sports. Attach rates and utilization levels for the Wii were the lowest of the seventh generation machines, meaning that people bought the machine, played it for a little while, grew bored with it, and let it collect dust.
Nintendo must have completely ignored this fact, because why would you continue down a path that people had already abandoned? Introducing the Wii U as a direct successor to the Wii does two things – it confuses more casual consumers that already have a Wii and view the Wii U as an accessory they don’t need, and the name rings of “more of the same”. If I grew bored with the Wii, why would I want to get the Wii U? Nintendo went with the Wii U for brand recognition, but in reality “Nintendo” is the brand they need to be selling – not “Wii”.
And let’s take a moment to examine why the Wii was such a success in the first place – the fact that it was completely unique, accessible, and new. Casual and hardcore gamers alike were excited about the possibilities with the Wii (at least initially), and that translated into sales. The Wii U offers the Gamepad, a feature that Nintendo hasn’t properly marketed in my opinion, and to which gamers equate to a home console version of the DS/3DS. As marketed, this feature isn’t exactly buzz worthy (I love the off TV play – can’t stress that enough), and since the console isn’t powerful enough to be put into the same weight class as the PS4 and Xbox One it becomes hard to drum up excitement. Power isn’t everything, but when you don’t offer anything truly exciting in its place, the lack-there-of becomes more apparent.
Aside from simple marketing missteps, Nintendo doesn’t seem to understand that gamers, casual and hardcore alike, expect certain features when buying a new machine. Regardless of your opinion of achievements/trophies, but Nintendo’s dismissal of them is an issue. People love these little chimes of recognition, so much so, that “gamification” has infiltrated many aspects of our lives. Achievements are exclusive to consoles – web sites, apps, and, and many other tools utilize them to keep consumer interest; to make the hunger for the next small piece of recognition.
Nintendo doesn’t like achievements, even though they’ve appeared in more than a few of their games (Smash Bros., Xenoblade, even Super Mario 3D World in the form of “Stamps”, etc…) and have declared that because they don’t like them, they won’t support them. If Nintendo doesn’t like them, then don’t include them with your games. Personally, I turn of achievement/trophy notifications because I find them distracting, but I completely understand the appeal. All I ask is that Nintendo swallow their pride and have the infrastructure to support an official system.
As a side note, I’ve always thought it would be cool if Nintendo had “badges”. This would tie the achievement to Pokemon, a game that is pretty much completely achievement based.
I think as far as ranting goes, I’m done for now. Let’s discuss this at further length in the comments section! Let me know your thoughts on my points above and offer new ones as well. Please keep in mind that I’m not dooming Nintendo (they’ll be fine). I’m simply airing frustrations on a company that is maddeningly stubborn.
Game On!
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