
I think truckers and college barflies were more interested in single player games than in competitive fighting games. A few truck stop Neo-Geo machines I saw even had Puzzle de Pon, an even more cutesy version of Bust-A-Move. There was also Battle Balls, which had the same sort of anime characters as Magical Drop in a match three gravity puzzle.
They also really liked Gals' Panic in truck stop arcades...