Ubisoft's E3 presentation was so focused on this it was annoying. Then James Cameron came out and bored us to tears worse than anything in the conference prior.
Preparing for the Future: Video Games Meet Movies
Ubisoft is taking premptive steps to prepare itself for their vision of the future: one where video games and films collide.
Ubisoft is turning their path toward Hollywood as they prepare to merge video games and films.
CEO Yannis Mallat has been working in both industries lately, as seen with Ubisoft’s Avatar which is set to be released alongside the anticipated James Cameron film of the same name. Assassin’s Creed II, Ubisoft’s biggest release, has also seen itself on the big screen in a series of short films, produced by Hybride Technologies, an Ubisoft special effects team.
Mallat is confident that this convergence will be a dynamic duo. He said, “We are making better games right now because we’re attaining knowledge through converging the two media.”
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