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Despite the change in account branding, the PlayStation Network brand will remain intact.

Yesterday, Sony began distributing emails to PSN users to alert them of a slight scheduled change to their accounts. In an effort to unify their various digital brands, Sony is establishing the Sony Entertainment Network and subsequently converting all PSN accounts to be more universal SEN accounts. While the overall digital service Sony is providing will carry the SEN branding, the PlayStation Network brand will remain to accommodate all of Sony's gaming consoles.

Come February 8, all of the accounts will be migrated, but all collected information will remain constant - this includes usernames, passwords, and emails. However, to continue utilizing the service, users will be expected to agree to the new Terms of Service and Privacy Policy that features the new branding.

The email being circulated to PSN members can be found below:

Dear PSN User,

On February 8, 2012, your “PlayStation®Network account” will be renamed a “Sony Entertainment Network account” or a “SEN account” in conjunction with Sony Computer Entertainment’s PlayStation®3 system software and PlayStation®Vita system software updates. (Note, this change will not be applied to the PSP® (PlayStation®Portable) system at this time.)

For general purposes, this account change is a change in name only. Your username or password will not change, nor are we asking you to change them. In accordance with this transition, some necessary naming changes will be made to the TOS and Privacy Policy.

This transition is based on Sony’s goal to enhance its unique digital entertainment offering. As a series of these activities Sony started last September, PlayStation®Network will be aligned with “Sony Entertainment Network.” This helps us get closer to our goal of establishing a global comprehensive network platform of services across games, movies, music and more, all accessible from one convenient account.

Thank you for your continued loyalty and support during this transition.

Sincerely,
The Sony Entertainment Network Team