"Weak TV sales and swelling losses" are to blame.
Sony Corporation is expected to cut 10,000 jobs worldwide over the next year due to "weak TV sales and swelling losses." This doesn't come as a big surprise as the company posted big losses for the last quarter of 2011 and the PlayStation Vita hasn't been selling as well as originally hoped. Other endeavors, like 3D technology and the PlayStation Move have both been disappointing for the company, failing to the gain the traction necessary to bring the company out of debt.
Although Sony's recent difficulties are being attributed to other parts of the company, the PlayStation 3 still hasn't turned a profit for the company. While not a specific loss center for the company, it's far cry from the once overwhelming success of the PlayStation brand in past generations.
CEO Kaz Hirai will hold a press conference tomorrow to address cutting 6% of the company's workers, as well as its future restructuring plans. Rumors indicate that Sony will sell "its chemical unit" and merge "its LCD panel operation with Toshiba and Hitachi."
There's currently no news on how this will affect the alleged PlayStation 4 thought to be in development.
The Kaz is not amused.
That's the breaks. Other competitors have brought HDTV to the masses at a mass market price, and Sony missed the boat. 3DTV just isn't here yet, I can point you to a relatively inexpensive glasses free 3d device...
Its tough when you hear people getting laid off en masse. Hopefully they can bounce back ASAP.
It's a shame since the PS3 and Vita have quality titles. Alas, marketing seems to be the culprit. Kevin Butler didn't seem to help as much as they wanted to. Most likely, the PS4 or Orbis or whatever will have a different strategy to gain market share.
Marketing sure, but that's more than just advertising. I think their Kevin Butler adds were great. Much better than some of their other campaigns (annoying kid on the bus, potentially racist PSP mascots.) Their price points weren't always where they needed to be in today's market either, and some of their products were just plain stupid (PSP GO.) In some ways, they remind me of a less self destructive version of Sega, which is scary.
They remind me of Sega as well. I like the Kevin Butler ads too. I'm just saying that they seem to have proved to be not as effective as they would've liked.
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