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Microsoft Store Redefines Buying Games

The store's walls are void of video games, yet how are people walking out with them?

With the opening of the first Microsoft store recently, many expected the store to carry a large library of titles for the PC. However, instead of stocking the shelves with hundreds of titles, Microsoft has designed a different way to avoid wasting space.

They have installed a special kiosk in their store that allows gamers to select a title from a virtual library. After choosing the title, players will consult a store associate to complete their transaction.

After consumers select the game, employees go into the back and print out the manual and cover art. They then assemble the disk, manual, and art into a complete package and hand it over to the customer.

Within four minutes the consumer has a boxed copy of their game, as if they had bought it packaged at any other store.

Players near the Scottsdale, Arizona store will be able to try the system first-hand. A second store is planned to open soon in Mission Viejo, California.


 

Comments

Our Take

Nick DiMola Director

10/23/2009 at 02:56 PM

This is a cool idea, especially since you get all the junk with it. If it's all of the same quality, it's definitely a logical way to offer games in the future, convenient too.

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