Press Release - Wind-Up Mario Toys Temporarily Overrun Nintendo’s Distribution Facility
NORTH BEND, Wash.--(BUSINESS WIRE)-- With the busy holiday season approaching, Nintendo of America was looking to find new ways to improve speed and efficiency at its always-busy distribution facility in North Bend, Wash. In the past, the company has tried a number of solutions, including having Donkey Kong™ roll packages down a set of girders into waiting trucks or expediting deliveries through warp pipes.
This year one of the suggested innovations included the use of wind-up Mini Mario toys. These tireless mechanical toys are featured in Mario vs. Donkey Kong™: Mini-Land Mayhem!, a new game launching for the Nintendo DS™ family of systems on Nov. 14.
Initially the use of the helpful Mini Marios seemed like a good idea. Unfortunately, they were not guided appropriately and soon marched non-stop throughout the entire building, climbing girders, riding conveyor belts and causing a bit of mayhem. They overran Nintendo’s facility for a short time, but operations have since been returned to normal.
The incident was caught on camera and shared with the area’s local television news station, DK-TV, who was the first to cover the news. Reporter Ken Darling covers the story in this video here.
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