PixlBit

Sony may be the once and future king (we'll see), but they've had some stinkers for ad campaigns...

Welcome back to marketing 101, where we look back at the historical console campaigns of the “Big Three.” Last time was all about Nintendo, the dominant force in the video games industry from 1986 on. Well, at least until a little electronics company from Japan decided to get into the market in 1995. Let’s see how this upstart conquered the gaming landscape, only to fall far behind due to their own hubris.

Read more »

Guy Longworth of Sony spills the beans in a recent interview.

While the Call of Duty series tends to make its way to all of the available platforms, up until now, nothing has been formally announced for Sony's upcoming handheld system. Though Activision has still yet to make any sort of proper announcement of the game, an interview with Geoff Keighley on GameTrailers.com revealed that a title is indeed in the works. Guy Longworth, Senior Vice President for PlayStation Brand Marketing stated in passing that a Call of Duty title will release for the Vita this fall.

Read more »

Taking the post once held by Reggie File-Aime and Cammie Dunaway, Scott Moffitt is being brought on "to drive continued growth for Nintendo hardware and software brands."

Nintendo of America announced today that Scott Moffitt will assume the role of Executive VP of Sales & Marketing, effective immediately. In this role, he will be reporting directly to Nintendo of America President, Reggie Fils-Aime, who also once held the same position.

Read more »