PixlBit

How did 5th Cell react to the hype for the game?

I've dished out a lot of blame to gaming journalists, with all those review snippets on the first day, as well as the few articles I chose to connect here yesterday, but I'll be honest, it wasn't all Kotaku's, IGN's, or any particular gaming journalist's fault that prerelease hype for Scribblenauts grew out of hand. Take a look at most of the "famous" Post #217 from the NeoGAF forums, and the impressions of Scribblenauts it contains, though be warned, there is a bit of foul language:

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Where did things go wrong?

So what pushed members of the gaming media to become so enthusiastic with Scribblenauts coverage? What encouraged reviewers to ignore or flat out dismiss a terrible control scheme? What caused them to neglect to mention how basic most summonable things are?

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And the winner is...?

Today I examine the game that was the winner of multiple game conference awards, received the beaming reviews quoted yesterday, and has now sold over a million copies.

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"...the video game equivalent of your first kiss."

Last year, a game was released that received universal praise up until launch.

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Come on inside to marvel at an introduction from PixlBit's fantastic new hire.

Oh, hi, I didn't see you there.

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