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Sony may be the once and future king (we'll see), but they've had some stinkers for ad campaigns...
Welcome back to marketing 101, where we look back at the historical console campaigns of the “Big Three.” Last time was all about Nintendo, the dominant force in the video games industry from 1986 on. Well, at least until a little electronics company from Japan decided to get into the market in 1995. Let’s see how this upstart conquered the gaming landscape, only to fall far behind due to their own hubris.
The fear is back in The Chinese Room's spiritual sequel to The Dark Descent. Prepare to be scared!
Frightening games require a key ingredient that is not initially present in their makeup: a willingness, on the player’s behalf, to be scared. Without this, horror games are seldom terrifying, and more often than not are only campy experiences as silly and ineffective as the latest Jason & Chucky crossover flick. I went into Amnesia: Machine for Pigs wanting to be thrilled; and I made sure to play it at night, with headphones on, while everyone else in the world slept – to achieve this goal. This certainly isn’t a Resident Evil experience, where you’ll be blowing away fiends with your acid rounds – but something different, more along the lines of some other modern horror games where you are essentially powerless against the forces of evil, rather than being a semi-immortal avenger.
