That's the brainwashing line. Repeat it over and over again and subconsciously you start becoming their slave. I like to subvert catch phrases like that with silly associations. Like what if you spelled Greatness as Grateness, which isn't a word but it conjures the Grateful Dead or the largest "grate" you've ever seen. See, I've totally forgot about Playstation games. Darn, I really want that Afrika game on PS3.



