Ah, I wouldn't mind a female norse heroine becoming popular. I simply rather such a character gain popularity on her on merits instead of just because she's become the "new" Thor. But you're on the money,mate. These types of "progressive changes" are back to the "same old" a fast as lightning when the sales numbers dip. I'd love to believe comics are 100% about integrity and creative freedom but the truth is they're a business too.