I can't stand either...to me they are cancer that is slowly choking the life out of the game industry! If you think about it, corporate culture does not harbor an environment to be creative like that! Its why I always tought publicily traded companies and game companies simply do not mix!
I guess I look back at what used to be, and my real issue over Activision came around the time they ruined the CoD communities. WHen CoD was a big deal at the 4th installment, communities built around the PC game were built around servers, clans, and the creativity of the community to make their own maps, govern their own servers etc...They effectively killed that community by changing it...EA on the other hand, there are so many things wrong with what they do! Its a corporation run by bankers to try and sell a product to one of the most tech savy information hungry, instantaneously talkative bunch..and they just don't get it!
I guess I look back and see Bioware as just Bioware, and Blizzard as just Blizzard and I look at their products before and after...its this incredibly blatent difference in product quality, depth and even quantity! I mean hell you got so much more for what you paid, they supported it, gave you free stuff they liked etc...Its just hard making those comparisons.