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Sony may be the once and future king (we'll see), but they've had some stinkers for ad campaigns...
Welcome back to marketing 101, where we look back at the historical console campaigns of the “Big Three.” Last time was all about Nintendo, the dominant force in the video games industry from 1986 on. Well, at least until a little electronics company from Japan decided to get into the market in 1995. Let’s see how this upstart conquered the gaming landscape, only to fall far behind due to their own hubris.
