Meh. I don't really see the need for a smartwatch myself, can't imagine any use they might have that my iPhone doesn't cover.
But when you get right down to things, you don't really need clothes that don't come off the shelf at Walmart for a few bucks instead of several-thousand-dollar suits from Giorgio Armani or other European designers, you don't need $200 Nikes instead of $20 Walmart shoes in most cases, a cheap Korean or Indian car that has anything more than four wheels and an engine instead of a luxury car boasting "German engineering"... or some crappy little Chinese cell phone, for that matter.
Fashion has always been about branding, both from the companies making a case that their name is worth a lot of money, as well as from consumers who want (or need; in some social/career circles you need to dress for success) that kind of branding to be taken seriously in their social circles.
