I think they are looking for 10K unique visitors a month. The stupid part is that they won't use Google Analytics, despite the fact that it's the most accurate representation of traffic out there. Our Quantcast, Compete, and Alexa numbers are totally offbase from our Google Analytics numbers and the numbers that I personally log through incoming traffic.
The ESA is absurdly restrictive and has kept us out of the show for the past two years for barely sinking below the line. I'd say we're a little bit bigger than some silly blogging site and the people who write here have been doing this for a while.
As you said Cary, E3 is fantastic for networking and I really miss the opportunity to do that. Without having a presence there, you really miss some big chances to spread your site's reach and your interpersonal relations with companies and other writers.
I guess there's always next year for all three of us...


