This makes me pretty wary of the future of gaming. I'm not opposed to subscription-based gaming in general. I love PS+. Not only do I get to play games for "free", but I more than make up for the cost of it with the savings from their sales.
I'm also not opposed to a Netflix-type subscription, where you pay a monthly fee for an unlimited access to a bunch of games. As much as I love buying and owning DVDs of my favorite movies, I still watch the hell out of Netflix.
What makes me wary is that this subscription is for EA games only. Although Netflix doesn't have every single movie ever made, it's still got a huge selection from a great variety of companies. If EA's model is successful, other companies might follow. And then there is a likelihood that all these companies will take their games off of PSN and the XBox store and you'll only be able to play them through subscriptions through companies. So in order to play any game you want to you'll have to be paying a monthly subscription to maybe a dozen different companies every month. Hopefully this will never happen, but I am kind of worried that this might be the path that games take.