I believe it was Tomonobu Itagaki or someone else at Tecmo that gave a term to the phenomenon you describe in game design: "Japanese hamburger", wherein the Asian take on the hamburger has a lot of the basics of a hamburger in the United States, but the ingredients they choose cause a disconnect when seen or tried by an American. In game design, it refers to elements that in many ways appear Westernized but have little details that seem off to an American gamer used to Western design elements.